Why Custom Stickers on Your Packaging Will Wow Customers

With the power of the internet, purchasing things has become easier than ever. People must go through a few steps on the website, and poof! Their orders are on the way. Similarly, finding out what packaging the product will come in, and its quality has become more accessible. This is how unboxing became so popular. About 62% of people who watch unboxing videos do it because they are researching a product.

Knowing this, you must ensure that your packaging is appealing. Aside from the apparent box designs, add little details to the box using stickers. Now you might be thinking: why stickers? Well, there are a multitude of reasons. In this guide, we will discuss why these little additions are essential. If you wish to surprise your customers, read the entire blog.

Let us provide some fun insights about creating the best packaging for your brand.

They Are Low-Cost Additions

Most of the time, a small business or startup will be working on a limited budget. They will need more capital to invest in expensive marketing tactics like online ads or other mainstream media. This is where stickers come into play. Although they may be old-fashioned, a sticker is an effective marketing tool all on its own. Its versatile and highly customizable nature allows it to be used in nearly every scenario.

But the best part? It's downright cheap. You can print bulk stickers without even denting your budget. And then some decals practically advertise for you for free. Slap on a car decal on a company's or employee's personal vehicle, and you have a walking billboard. You'll get all the exposure and attention without paying a single dime for advertising fees. It's practically a steal.

They offer a Multi-Purpose Solutions

We've mentioned it before, but these guys are incredibly versatile. It is the most versatile packaging tool available. They are usable in various ways, like sealing the edge of gifts, becoming a note outside the packaging, decorating the plain box, and more. When you go with these, you'll always go right.

While picking out the purpose for the sticker, remember to have a suitable design in mind. For example, if you use one with a holographic material, your design should reflect the material's strong point. Mix and match different styles, sizes, and types to create unique packaging that genuinely belongs to you.

They Bring the Whole Thing Together

When you think of a birthday or any present you will receive, what does it look like? A gift-wrapped box with a bow on top. Everything looks off without the bow, like something is missing. You need something to combine the entire thing to make it look perfect. For your packaging, the missing piece could be a simple sticker. Rather than plaster different copies onto the box, you can simply use one as the cherry.

Photo by: Selah Paper

Due to their versatility, finding the perfect one should be pretty easy. The only challenge you'll face is finding the right design for your bow. It can be difficult if you need help figuring out where to start, but with the help of a few guides online, you should come up with a few decent design ideas. Once you've decided what design you want, it's time to start printing!

Final Thoughts

Using these high-quality printed materials is a fantastic way to help you get around having a limited marketing budget. The only dilemma you'll face is whether you want to print them or find professionals to do it for you. Both have their pros and cons. Our suggestion? Try out both and see what you are comfortable with.